NOW_THEN derives from a play on words, meaning ‘a future about to come’.

We were drawn to the idea of experiences to live, inspired by the emotions that arise when you first dive somewhere new, discover a secret spot or wander away to a distant place.

NOW_THEN express our love for the ocean and aim for new adventures. Whether contemplating a magnificent coral reef or catching a perfect wave, we want to share with you the greatness of this magical place which is worth protecting.